MasterClass has a significant performance marketing budget, running hundreds of campaigns; it's easy for something to go wrong without anyone noticing right away.
Due to simple human error, several search campaigns didn’t have exclusions in India. FunnelGuard detected a ~$3,000/day country-wide CPA for India on Google Ads. Once aware, the Google Channel lead put the missing exclusions in place within minutes, stopping over $100,000 of wasted spend over the next 60 days.
FunnelGuard gives the MasterClass marketing team lightweight and powerful tools to improve their ad account performance without relying on overstretched Data or Engineering resources to manage analytics tools with complicated setup.
Eric Clapper
Product & MarTech
FunnelGuard instantly surfaced a missing country exclusion that had spent ~$3,000/day for 41 days. This would have stayed hidden in the data for another 60 days before we caught it in a review.
$50M-$100M
annual spend protected
$100K +
in ad spend saved
65
hours saved each month
About the Company
MasterClass is the streaming platform where anyone can learn from the world's best. With an annual membership, subscribers get unlimited access to instructors and classes across a wide range of subject
Industry
E-Learning
Website
https://www.masterclass.com
Coderbyte automates peace of mind on $2k/day in ad spend
Most of Coderbyte's traffic and customers come from Google Search, so it's crucial to have real-time visibility into any issues with their ads or landing pages. A misstep could significantly impact revenue and growth.
"We are always moving a mile a minute and have endless priorities and initiatives. We can't afford to slow down or take a step backward. FunnelGuard gives us peace of mind on more than $2,000 a day of Google Search spend."
When Coderbyte makes significant ad updates, they rely on FunnelGuard to automatically surface any costly mistakes.
Daniel Borowski
Founder / CEO
We easily spend $2,000 daily on ads, so it only takes 1-2 issues to pay for itself many times over.
$500k +
annual spend protected
17x
increase in spend w/o waste
22
hours saved each month
About the Company
Coderbyte is the top coding interview practice platform used by 500,000+ developers, and the top coding assessment platform used by 1,000+ companies.
Industry
Internet Software
Website
https://coderbyte.com
Dr. Chrono maintains results with less marketing staff.
After being acquired in 2021, the new parent company absorbed much of Dr. Chrono’s existing marketing team. While budget and team size were reduced, expectations remained the same.
That’s where FunnelGuard comes in. Dr. Chrono eliminates 43 hours a month of tedious manual investigation and analysis while maintaining coverage and peace of mind with all their campaigns.
Because FunnelGuard never touches any Personally Identifiable Information, Dr. Chrono has a powerful and flexible marketing tool that never risks their HIPPA compliance.
Angie Morales
Director of Marketing
FunnelGuard helps my short-staffed team maintain results by cutting out 43 hrs of manual analysis each month.
$1M-$10M
annual spend protected
43
hours save each month
About the Company
DrChrono develops the essential platform and services for modern medical practices to make care more informed, more interactive, and more personalized.
Industry
Internet / Healthcare
Website
https://www.drchrono.com
Typeform reclaimed 36% of productivity time
FunnelGuard instantly found a broken CTA button on a sticky top bar propagated across ~20% of Typeform’s landing pages.
We also alerted their Marketing Operations team to browser errors preventing LinkedIn cross-device attribution pixels from functioning properly system-wide.
Most importantly, FunnelGuard identified numerous instances where Segment events were loading and firing twice per visit, affecting data quality and page speed. This automated detection meant data analysts could stop spending more than a third of their time hunting for broken pixels.
Mike Pilawski
Chief Operating Officer
FunnelGuard alerted my Marketing Ops team to systemic issues affecting conversion and data hygiene
$1M-$10M
annual spend protected
150K +
bad data sessions prevented
108
hours saved each month
About the Company
Typeform turns average forms & surveys into a powerful brand communication tool for your business. Create forms, surveys, quizzes (and so much more) to grow your audience, improve just about anything, and validate (or invalidate) your best ideas.
Industry
Computer Software
Website
https://typeform.com
Instapage gained $75,000 in extra revenue in six weeks
The Instapage team couldn't check more than 10-15% of their campaigns for significant issues once a quarter. With FunnelGuard, they can automatically check everything daily and receive a notification when there's a problem.
A few weeks after starting, FunnelGuard alerted them when an executive accidentally unpublished landing pages with live ads running to them. They were able to stop these ads in a few hours.
"The alerts and communication with the FunnelGuard team have been phenomenal," says Stefano Mazzalai, Director of Marketing Operations at Instapage.
Stefano Mazzalai
Director of Marketing Operations
We estimate the leads saved by using FunnelGuard to be worth $75,000 in revenue so far.
$1M-$10M
annual spend protected
$75K +
in revenue growth
$21k
of ad spend saved
About the Company
Instapage is the world's most advanced landing page platform. Their six products work together to help marketing teams drastically increase advertising conversion while lowering cost-per-click.
